The Limited Edition versions have proven to drive a spike in the sales of a certain vehicle. We believe this is mostly because they take one attribute of the original design philosophy and celebrate it to a greater proportion than the other aspects. Being focused on an attribute and being limited numbers always helps in standing out of the crowd. Hence, people prefer to go for the limited editions even though they might cost a bit extra.
Accessories application is a fast, comparatively low cost and effective method of coming out with limited edition models. It gives the car companies a comparatively easier way of regenerating customer interest while keeping a tab on the cost.
The use of accessories also gives them a chance to experiment if a certain accessory part or a finish is accepted by the market. This feedback can then be taken into consideration while designing regular OE accessories.
Everyone wants their vehicle to be an extension of their personality. The limited edition caters to this specific desire and brings in OE approved parts celebrating an aspect of the vehicle design. The point of a limited edition is make your ride look different than the stock version.
The use of accessories has been around for a very long time in the market and mostly refers to the make up or ornamentation of the vehicle by respective owners. Taking this route for limited edition is the next BIG thing.
Conventional cars work well and good in regular scenarios but the limited-edition models happen to tickle our fancy that extra bit more. More “sought after” and therefore, that tad bit more “special” than the regular models, these cars always been at the forefront of driving aspirations for customisation.