Accessories application is fast becoming a business opporutnity that the OEM’s really want to cash in on. It gives the car companies a comparatively easier way of generating revenue while keeping the cost of investment low. The use of accessories also gives the customers an easy way to personalize their vehicles as per their taste.
Accessories are the new hot game really making the difference to a company’s fortunes. It has become more and more important over the years as the customer demands have grown beyond just the basic.
Everyone wants to add that extra jazz to their cars. This could be in the form of a functional or an aesthetic accessory. The point is make your ride look COOL. Different people go to different extents to satisfy their quotient. After all, the car is an extended reflection of the customers’ personality and it really helps you make your car stand out in a crowd.
Accessories have been around for a very long time in the market by third party players as an unregulated segment. OEM’s jumping into this segment has made the segment more defined now.
The recently launched Maruti Suzuki entry level hatchback, S Presso has a long list of accessories available to give the customers all kinds of desirable combinations to choose from.The tagline, “S Press your STYLE is quite adept looking the vast number of possible combinations a customer could have to make his car look unique in a crowd of mass produced cars.