.Brand Language.

Aapki Jeet Hamari Jeet...

a story that puts it in perspective

These bats are used by the players we follow and worship. They hit the match winning runs that we cheer for. The players hit boundaries and win matches.

We all feel the joy of winning even though we aren’t playing ourselves. It is an example of collective joy spread out by the player through his talent in the sport.

A player aims at winning matches while a truck driver, aims at getting back home safely and spend quality time with his family.

The player winning the match and the driver watching the match at home with his kids unknowingly playing a part in that win is an instance of a collective victory.

The design language derivation

BAAHUBALI

HUMSAFAR